Reputation management: tools, methods and strategies
A good reputation is the key to business success . According to statistics , 79 % of users study reviews before making a purchase . And one negative opinion can scare away dozens of potential customers . We are figuring out how to manage a company 's reputation , and what methods and tools can be used for this . What is reputation management ? Reputation management is a set of actions aimed at creating a positive image of a company . It includes three main areas of work : tracking mentions of your brand , working off negativity , and distributing positive content . Different methods are used to manage your reputation .: - ORM or Online Reputation Management is the formation of a positive image of a company on the Internet . - SERM or Search Engine Reputation Management is a subspecies of ORM , working on reputation in search results . - SMM is the creation of a good reputation ...