How can we control threats to the brand's reputation, gain a loyal audience, and find business development points? We share the secrets of online reputation management.
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Why is it important for brands to monitor their online reputation ? Online reputation affects all areas of brand interaction — with investors and partners , contractors , clients and job seekers . In the modern world , companies that do not have a website , which are not reported in the media or talked about by users on social networks , simply go unnoticed and do not exist for 90 % of potential buyers . The brand 's reputation on the Internet consists of feedback from the audience , employees , publications and reviews in the media and on external platforms . Negativity in the public space reduces order and purchase conversions and affects revenue . For example , due to a low 1-2 star rating , a brand loses 86 % of potential customers , it has been estimated blog.reputationx.com . How much profit are companies missing out on because of negative mentions Let's take an examp...